Redefining the amenity kit as a travel companion
Challenge
SAS wanted to create a premium Business Class amenity kit that reflects Scandinavian design values while offering lasting value beyond the flight. The goal was to encourage reuse, improve travel organisation and deliver a more meaningful passenger experience through thoughtful design and carefully selected brand partnerships.
Solution
Working closely with SAS and Swedish premium bedding brand DUX, deSter developed a multifunctional amenity kit inspired by Scandinavian simplicity, functionality and sustainability. Rather than a single travel pouch, the concept was designed as a collection of practical travel companions that passengers could continue to use long after their journey.
Results
- Developed a premium Business Class amenity kit in partnership with SAS and DUX
- Created a collection of reusable travel companions, including a shoe bag, packing bag and zipper pouch
- Used 100% cotton fabrics designed to be fully biodegradable
- Designed the kit to encourage reuse and support organized travel
- Aligned colors and patterns with the SAS Business Class cabin interior for a cohesive brand experience
- Enhanced passenger comfort through premium amenities from Scandinavian brands
- Included comfort socks from Swedish Stockings, dental care products from Humble Brush and skincare items from Verso
- Combined functionality, sustainability and Scandinavian design in one integrated concept