The best journeys don’t happen by chance—they’re designed.
From the aircraft cabin to foodservice environments around the world, we share stories and ideas that shape how people experience travel, service, and sustainability along the way.
Blog
How foodservice packaging shapes customer experience, brand perception and operational performance
CET
In foodservice, packaging and serviceware are no longer passive elements of the delivery process. They are part of the experience itself: shaping how food is perceived, how brands are understood, and how efficiently operations run.
Designing the invisible moments of the Lufthansa FOX experience
CET
When talking about the Future Onboard Experience (FOX), most passengers think of what they see and touch. Elegant tableware, refined materials, and thoughtfully designed service items are the most visible signs of change. Yet behind the scenes, an entirely different layer of design work plays a crucial role in shaping the overall experience.
Over recent months, you might have heard quiet hints across the aviation world: Lufthansa is preparing to introduce a completely renewed onboard experience for its long‑haul routes. While full details will follow directly from the airline, today we’re offering a first look at the journey behind the equipment development — without revealing the final designs just yet.
