Bringing a new airline’s bold vision to the table
Challenge
As Riyadh Air prepared for launch, every passenger touchpoint needed to reflect the airline’s ambition to redefine modern travel through innovation, hospitality and design.
With the opportunity to build its onboard experience from the ground up, Riyadh Air sought a tableware collection that would embody its distinctive brand identity, celebrate contemporary Saudi hospitality and create a consistent passenger experience across all cabin classes from day one.
Solution
Working closely with Riyadh Air, deSter developed a bespoke tableware collection inspired by the airline’s visual identity and modern interpretations of Saudi hospitality.
Combining premium design, operational functionality and sustainable thinking, the collection translates Riyadh Air’s brand into a tangible onboard experience. Every element was carefully designed to create consistency across the cabin while supporting the airline’s ambition to deliver a differentiated and memorable passenger journey.
Results
- Developed a fully bespoke tableware collection tailored to Riyadh Air’s brand identity
- Incorporated the airline’s signature Canopy Twist design across key service elements
- Created a distinctive visual experience through signature lavender accents and premium finishes
- Designed bespoke premium dining pieces, including a caviar bowl and breadbasket
- Introduced unique hospitality touchpoints such as a custom towel tray inspired by Arabic calligraphy
- Developed sustainable Economy Class solutions using recyclable materials
- Created a consistent dining and hospitality experience across all cabin classes
- Translated Riyadh Air’s brand vision into meaningful passenger touchpoints throughout the onboard journey
Impact
The project demonstrates how thoughtful design can help bring a new airline brand to life from its very first flight.
By combining cultural inspiration, premium design and operational practicality, deSter helped Riyadh Air create an onboard experience that reflects the airline’s bold vision for the future of travel. The result is a tableware collection that strengthens brand recognition, celebrates modern Saudi hospitality and creates memorable moments for passengers across every cabin.
Read deSter press release
A New Standard in Airline Dining: deSter and Riyadh Air Unveil Signature Tableware Collection
Spotlight in media
Signature tableware collection by deSter and Riyadh Air by Onboard Hospitality Magazine
Riyadh Air Redefines Airline Dining with Signature Tableware Collection by Amenities Magazine
deSter collaborates with Riyadh Air on new tableware collection by Tableware International Magazine