Reimagining the future of onboard experience
Challenge
Through its Future Onboard Experience (FOX) program, Lufthansa set out to redefine the onboard journey across every travel class. The ambition was to create a seamless and elevated experience that reflects Lufthansa’s premium positioning while supporting operational efficiency and consistency throughout the cabin.
Building on a partnership of more than two decades, Lufthansa selected deSter as a key partner to help translate this vision into a comprehensive onboard service concept that would complement the new Allegris cabin experience and strengthen the Lufthansa brand at every passenger touchpoint.
Solution
Working in close collaboration with Lufthansa, gategroup and cabin service stakeholders, deSter developed an integrated portfolio of tableware, service equipment and onboard presentation solutions for all travel classes.
Combining expertise in design, engineering and manufacturing, deSter transformed Lufthansa’s design vision into practical, scalable solutions that enhance both the passenger and crew experience. Every element was carefully developed to balance aesthetics, functionality and operational performance while creating a coherent visual identity throughout the cabin.
Results
- Created a unified onboard equipment portfolio across all travel classes
- Reinforced Lufthansa’s premium brand identity through consistent design language and material selection
- Supported the launch of the Allegris cabin concept with products designed to complement the overall passenger experience
- Introduced distinctive design features, including relief textures, tinted glass details and refined material finishes
- Developed an innovative oven-safe casserole that elevates meal presentation while supporting onboard operations
- Created a bespoke cake presentation solution that enhances traditional German cake service
- Designed a smart trolley drawer concept that increases meal choice and service flexibility in Economy Class
- Delivered solutions that balance passenger satisfaction, crew usability and operational efficiency
Impact
The FOX concept demonstrates how thoughtful design can transform everyday service moments into memorable brand experiences.
By combining innovation, functionality and design excellence, deSter helped Lufthansa create a consistent onboard experience that reflects the airline’s premium positioning across every cabin. The result is a collection of carefully considered solutions that enhance passenger perception, support crew performance and bring Lufthansa’s Future Onboard Experience vision to life.
More design and product highlights in our blog
Shaping Lufthansa’s future onboard experience
Designing the invisible moments of the Lufthansa FOX experience
Spotlight in media
Behind Lufthansa FOX: deSter engineers restaurant-quality service inflight by PAX International
Flying FOX by Onboard Hospitality Magazine