Elevating the onboard dining experience
Challenge
As part of its broader investment in passenger experience, Brussels Airlines sought to enhance onboard dining across key cabin classes. The objective was to create a more refined and consistent service experience that reflects the airline’s evolving brand identity while delivering practical solutions that support efficient onboard operations.
The airline was looking for tableware that could elevate presentation, strengthen the perception of quality, and create a more seamless experience for passengers across different service classes.
Solution
Building on a long-standing partnership, deSter collaborated closely with Brussels Airlines to develop a refreshed tableware concept that combines enhanced aesthetics, everyday durability and operational performance.
By bringing together expertise in design, product development and airline service operations, deSter created solutions that improve the presentation of onboard meals while integrating seamlessly into existing service processes. The collection was designed to support both premium passenger experiences and operational excellence throughout the cabin.
Results
- Delivered a refreshed tableware concept as part of Brussels Airlines’ wider passenger experience enhancement program
- Elevated onboard meal presentation in Premium Economy on long-haul routes
- Introduced reusable premium cups in Economy Class, supporting a more premium onboard experience
- Created greater consistency across dining and beverage service touchpoints
- Enhanced perceived product quality through improved design and presentation
- Developed solutions that balance aesthetics, durability and operational efficiency
- Supported Brussels Airlines in delivering a more refined and cohesive onboard service experience
- Further strengthened a trusted long-term partnership focused on innovation, quality and passenger satisfaction
Impact
The new tableware collection demonstrates how thoughtful design can enhance everyday service moments and strengthen the overall passenger experience.
By combining presentation, functionality and operational performance, deSter helped Brussels Airlines create a more premium and consistent dining experience across multiple cabin classes. The result is a collection that supports the airline’s service ambitions while helping create memorable moments for passengers throughout their journey.
Read deSter press release
deSter partners with Brussels Airlines on enhanced onboard tableware
Spotlight in media
Brussels Airlines invests in improved on-board product for all passengers
Brussels Airlines upgrades onboard experience, with major boost to Premium Economy
Brussels Airlines Brings a Taste of Business Class to Premium Economy