Hoogstraten, Belgium, 1 April 2025 – deSter, a leading designer and manufacturer of innovative food packaging and serviceware for the travel and foodservice industries, is proud to announce the launch of its new premium tableware collection for Brussels Airlines’ long-haul Business Class. This collaboration marks the next step in the airline’s investment in an elevated passenger dining experience.
The newly designed tableware collection combines style with functionality, featuring organic, round shapes that create a natural and harmonious visual appeal. Crafted from fine chinaware, the collection delivers a sophisticated dining experience at 30,000 feet, enhancing the overall Business Class journey.
The design pays tribute to Brussels Airlines’ identity, with a warm white base elegantly contrasted by a signature-colored bowl incorporating blue and bronze accents inspired by the airline’s uniform.
“We are delighted to continue our strong partnership with Brussels Airlines, having already introduced a refreshed tableware concept for their Business Class on short-haul flights in 2023,” said Tamilla Van Aerden, Business Development Manager Travel at deSter. “This new long-haul collection perfectly aligns with Brussels Airlines’ vision for a premium Business Class offering. It not only exudes elegance but also ensures practicality and durability for in-flight dining.”
The tableware set includes nine premium pieces: two different cups for hot drinks, a glass for cold beverages, a casserole dish, three types of plates, and two bowls, each designed to meet the highest standards of both functionality and aesthetics.
“At Brussels Airlines, we believe that travel is about more than just reaching your destination, it’s about creating unforgettable moments. Our new tableware collection is designed to enhance the onboard dining experience, combining elegance with functionality.” – Sandy Coenen, Inflight Product Manager, Brussels Airlines
This launch further strengthens the long-standing partnership between deSter and Brussels Airlines, reinforcing their shared commitment to quality, innovation, and distinctive design in air travel.
Media Inquiries
deSter Communications Team
dester.communications@gategroup.com
About deSter
deSter, a gategroup member, is a leading provider of innovative and sustainable food packaging and serviceware concepts to the aviation, hospitality and foodservice industries. The company combines 75 years of manufacturing expertise with the latest developments in product design. deSter has production units in Hoogstraten (BE), Lima (US), Barcelona (SP) and Prachinburi (TH), in addition to global sales offices. www.dester.com
