Hoogstraten, Belgium, 6 November 2026 – deSter, a global leader in designing, curating and supplying premium in-flight experience and comfort solutions, supported by the expertise of its strategic partner Nexus, has partnered with Brussels Airlines to launch new Business Class amenity kits. Created with world-renowned Belgian-American fashion designer Diane von Furstenberg, the collection debuts on long-haul flights mid-November 2026.
Developed in close collaboration with Brussels Airlines, the new amenity collection embodies Diane von Furstenberg’s signature philosophy of effortless ease and functional elegance. Designed with multi-use reusability at its core, the kits pair high-end design with practical utility to create an enduring, elevated experience for Brussels Airlines’ passengers.
The collection features two thoughtfully crafted, design-led pouch shapes that authentically express Diane von Furstenberg’s iconic aesthetic. It highlights two of her signature prints: Vintage Weave, originally created in 1973, and Ikat, dating from the early 1980s, reimagined in Brussels Airlines’ signature color palette. Passengers are immersed in the world of DVF from the moment they step into the Business Class cabin, where the journey begins with plush pillows featuring the matching iconic prints, setting the stage for the flight ahead.
The DVF design language continues directly into the amenity pouch with a matching sleep mask. The kits also feature premium skincare from Waterl’eau, the Antwerp-based, family-owned Belgian brand. Together, the pouch, sleep mask and carefully selected wellness products create a cohesive Business Class amenity concept rooted in Belgian craftsmanship.
“At deSter, we believe that the most successful brand collaborations start with understanding what makes an airline unique”- says Vincent Allaerts, Senior Manager Business Development Travel Europe at deSter, “Our role goes beyond developing premium products. We bring together the right brands, design expertise and passenger insights to create touchpoints that genuinely reflect an airline’s identity. For Brussels Airlines, this meant bringing together iconic Belgian talent and brands to build a signature Business Class offering. It is a perfect example of how thoughtful brand partnerships translate an airline’s positioning into tangible passenger experience.”
The collaboration highlights deSter x Nexus broader expertise in creating distinctive premium onboard experiences through carefully curated brand partnerships. By identifying brands that authentically complement an airline’s identity and translating their design language into custom onboard products, deSter helps airlines create meaningful differentiation in an increasingly competitive premium travel market.
“Diane von Furstenberg is an icon around the world symbolizing luxury, Waterl’eau is a small-scale family-owned business. Combining these two brands with our amenity kit really showcases the best of Belgium in the most premium way. We are proud of this collaboration and are confident that our guests will enjoy the new amenity kits.” –says Thibaut Dewilde, Head of Inflight Management, Brussels Airlines.
The new amenity kits mark the latest chapter in the long-standing relationship between deSter and Brussels Airlines. As a trusted partner across different areas of the onboard experience, from tableware to passenger comfort items, deSter works closely with Brussels Airlines to develop thoughtful solutions that bring the airline’s brand and ambitions to life.
Media Inquiries:
deSter Communications Team
dester.communications@gategroup.com
About deSter
deSter, a gategroup member, is a leading provider of innovative and sustainable food packaging and serviceware concepts to the aviation, hospitality and foodservice industries. The company combines 75 years of manufacturing expertise with the latest product technology and material developments. deSter has production units in Hoogstraten (BE), Barcelona (ES), Lima (US) and Prachinburi (TH), and global sales offices worldwide. www.dester.com
About gategroup
gategroup is the global leader in airline catering, retail-on-board and hospitality products and services. gategroup provides passengers with superior culinary and retail experiences, leveraging innovation and advanced technology solutions. Headquartered in Zurich, Switzerland, gategroup delivers operational excellence through the most extensive catering network in the aviation industry, serving passengers from over 200 operating units in over 60 countries/territories across all continents. For further information, please visit: www.gategroup.com