Designing an amenity kit with value beyond the flight
Challenge
Discover Airlines wanted an amenity kit that would enhance the Business Class experience while remaining useful long after passengers reached their destination.
Solution
deSter developed a versatile amenity kit centred around a reusable drybag design. Thanks to its water-repellent material, the bag can be repurposed after the flight for travel, outdoor activities or everyday use, extending its value well beyond the onboard experience.
Results
- Created a reusable amenity kit designed for continued use after the journey
- Enhanced the Business Class passenger experience with a practical and durable product
- Combined functionality and travel convenience in a compact onboard solution
- Supported Discover Airlines’ focus on thoughtful and passenger-centric product design
- Received the TravelPlus Reader Award 2024 at the World Travel Catering & Onboard Services Expo
Impact
The project demonstrates how a simple product can create lasting value when designed with reusability in mind. By focusing on functionality beyond the flight, deSter helped Discover Airlines create a passenger touchpoint that remains relevant throughout the travel journey and beyond.