Product innovation
through creative design

We innovate

At deSter we consider product development an ongoing process of innovation, engineering and service design. We make it our job to keep up with the big picture, setting the pace on industry trends.

In every product we develop, the first and foremost ingredient is human creativity. With over 40 years of industry experience, we have become experts in turning creative ideas into an inspired design, then a tasteful product and finally a globally distributed reality.



Our approach

Our design approach is based on 4 KEY PHASES, aiming to deliver balanced results through co-development.




Being aware of the real need is crucial before starting any development. We combine in-depth knowledge and industry experience with a passion for trends and technological innovation in order to be prepared for any challenge. Together with you we go for a thorough understanding of your market, operations and customer experience.

Discover image

By asking the right questions and defining a clear brief together, we work towards well-defined objectives and deliverables, resulting in the best food packaging solution.

Define image

We do not decorate; we weld content with functionality into appealing products. During this phase, our dedicated team of designers and engineers translate the briefing into reliable and efficient product concepts. We use advanced technologies to turn drawings into lifelike prototypes to evaluate the products in their intended environment. We always aim for a perfect balance between look and feel, functionality, cost and environmental impact.

Design image

During this phase, we translate the well -defined product concept into real products meeting the highest quality standards. Our global in-house production capabilities and knowledge enables us to be flexible and ensure a smooth introduction and delivery. We offer full customer support from initial design to final product supply and beyond.

Deliver image


deStudio is our in-house multidisciplinary team of designers, engineers and product developers, all collaborating to construct future travel and foodservice products, enhanced services and production methodologies. It is where inspiration is born, new trends are conceptualized and innovative products created. Whether it’s developing a new product line, revitalising an existing range, or helping our customers reach a competitive edge though innovative design, our talented and experienced team delivers on any creative or operational challenge.

An interconnected network of industry experts

We believe a collaborative and multidisciplinary development approach is the key to innovation. This is why we work together with industry experts such as trend watchers, Michelin star chefs, fashion designers and scientific researchers to name a few. This way we are able to provide our customers with innovative, future proof products and services that do not only deliver on today’s requirements but also anticipate the needs of tomorrow.

Customer centric product design

In order to deliver the best possible customer experience, we don’t limit ourselves to just designing aesthetically pleasing products, there’s also a decidedly functional aspect. How many portions will be served? Hot meals or cold? Which branded comfort items are complementary with your brand? How will the product design affect logistics, how will it be used by the consumer and of course it’s disposal stage. This knowledge and experience is something that we gladly share with our clients and it is this aspect which substantiates our claim to bring added value to any project.

Inspired design meets craftsmanship